APPEAL TO THEIR SENSES . . .
THE DIFFERENCE IS IN THE DETAILS

The instrument in the hands of a master can give you, the listener a feeling that
appeals to the heart as well as the ear. This ability to influence the audience on a
visceral level sets the artist apart from the others in his field.
In development of a printed piece one of the goals of the graphic artist is to
distinguish a customers product from the competition in unique ways.
By understanding the effects of gloss and texture on the overall appearance of your
image, you will be better able to achieve your desired result and influence your
targeted audience.

CAPTIVATE YOUR AUDIENCE . . .
GO AN OCTIVE HIGHER

The stereo speaker emits a multi-dimensional sound rich in quality and texture, but
to merely look at the working parts you might never know it. There are however,
ways to enhance the visual impact of virtually any printed image.
Like the well trained ear, the eye is very discerning in its ability to identify detail.
Selection and variation of gloss levels can give the viewer a sensation of richness,
texture and quality.
Today, the most sophisticated graphic designers know how to use coating
technology to add a depth and dimension to what otherwise might have been
just an ordinary print job.